West Town Mall

Pinnix Construction

Design Assist with Bartlett Hartley & Mulkey Architects and Simon Property Group

Knoxville, TN

In 2018 ISG partnered with Pinnix Construction and bhm Architects on the renovations at Simon Property Group's West Town Mall in Knoxville, TN. The approach to the signage and architectural elements was a design assist where bhm Architects offered creative direction and ISG took the project from design development through installation. The package included all exterior identification and directional signage, as well as the interior directional and restroom signage. The exterior pylon, a four-sided structure, was retrofitted with 18 foot faces and day/night channel letters. New mall identification monuments were fabricated and installed around the perimeter, and new vehicular directionals throughout the parking lot. At the mall entrances, day/night channel letters were mounted to Prodema, and a large parking blade now identifies the parking deck.

In addition to custom signage, ISG fabricated and installed digitally printed wood grain wraps on the bar joists at the mall entrances. One of the most challenging aspects of the project was the custom TV enclosure installed above the bar in the mall's dining pavilion. The TV ring houses twelve 55" TV's , eight speakers and custom lighting throughout. It is installed beneath a prodema ceiling, and is the focal point of the dining pavilion.